Search & Digital Visibility
Structured Data & JSON-LD
I use structured data to give search engines clearer context about pages, people, organizations, articles, videos, projects, and other content.
In Practice
How I use it
I use structured data to give search engines clearer context about pages, people, organizations, articles, videos, projects, and other content. I build and maintain JSON-LD systems that keep schema aligned with the visible page and the site's canonical URL structure.
Make content understandable
I use Structured Data & JSON-LD to help people and search platforms understand what a page, business, video, or piece of content is actually about.
Build stronger signals
Good visibility comes from connected signals across the website, structured data, local profiles, video platforms, internal links, and useful content.
Iterate with evidence
I treat search visibility as an ongoing system. Technical structure, publishing, indexing, user behavior, and real search results all inform the next improvement.
Connected Stack
Related skills
These are tools and capabilities that commonly sit near this skill in my project and video work, with the strongest shared relationships surfaced first.