Search & Digital Visibility
Google Analytics
I use Google Analytics to understand how people arrive at a website, which pages and content they engage with, and how behavior changes over time.
In Practice
How I use it
I use Google Analytics to understand how people arrive at a website, which pages and content they engage with, and how behavior changes over time. I use that data to support reporting, diagnose traffic patterns, evaluate campaigns, and make more informed decisions about content and site improvements.
Make content understandable
I use Google Analytics to help people and search platforms understand what a page, business, video, or piece of content is actually about.
Build stronger signals
Good visibility comes from connected signals across the website, structured data, local profiles, video platforms, internal links, and useful content.
Iterate with evidence
I treat search visibility as an ongoing system. Technical structure, publishing, indexing, user behavior, and real search results all inform the next improvement.
Connected Stack
Related skills
These are tools and capabilities that commonly sit near this skill in my project and video work, with the strongest shared relationships surfaced first.